https://www.reddit.com/r/influencermarketing/comments/1kd8t5r/how_do_you_find_agents_for_pro_athletes_to/

Below is a two‐part answer:

1. A consolidated list of the leading sports agencies that handle brand and social-media partnerships for pro athletes (with sources).
2. An actionable, step-by-step guide to finding and contacting individual agents/managers for those partnerships.

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PART 1: Top Sports Agencies for Brand & Social-Media Deals

(Agencies listed alphabetically; duplicates from multiple sources removed)

1. Creative Artists Agency (CAA)

   – One of the largest full-service talent and sports agencies. In Sept. 2023, French billionaire François-Henri Pinault acquired a majority stake, valuing CAA at $7 billion.

   – Source: Wikipedia, Creative Artists Agency (2024)

   https://en.wikipedia.org/wiki/Creative_Artists_Agency?utm_source=openai

2. Excel Sports Management

   – Represents high-profile athletes across baseball, golf, basketball, etc., and is known for negotiating both team contracts and endorsement deals.

   – Source: WebSearch “list of some of the top sports agencies”

3. IMG (International Management Group)

   – A global leader in sports management, media production and event management, representing athletes and brands alike.

   – Source: WebSearch “list of some of the top sports agencies”

4. Klutch Sports Group

   – Founded by Rich Paul, Klutch has a dominant presence in basketball and, as of 2024, expanded into Europe by acquiring ROOF, Germany’s largest soccer-player agency.

   – Source: Wikipedia, Klutch Sports Group (2024)

   https://en.wikipedia.org/wiki/Klutch_Sports_Group?utm_source=openai

5. Octagon

   – The sports and entertainment marketing arm of Interpublic Group, active since 1983 in brokering sponsorships and endorsements.

   – Source: Wikipedia, Octagon (sports agency) (2024)

   https://en.wikipedia.org/wiki/Octagon_(sports_agency)?utm_source=openai

6. As1

   – Formed in 2024 by merging Nomi Sports, Position Number, Promoesport and Football Division Worldwide; represents ~300 soccer players with a combined market value of ~€700 million.

   – Source: Financial Times (2024)

   https://www.ft.com/content/da0d969b-2d22-42d8-811b-9770d9dee8fb?utm_source=openai

7. Boras Corporation

   – Baseball specialist led by Scott Boras; in 2024 negotiated a record $765 million contract for Juan Soto.

   – Source: Wikipedia, Scott Boras (2024)

   https://en.wikipedia.org/wiki/Scott_Boras?utm_source=openai

8. Roc Nation Sports

   – Jay-Z’s sports arm, representing athletes across basketball, baseball and more, with a focus on off-field brand development.

   – Source: WebSearch “list of some of the top sports agencies”

9. Stellar Group

   – UK-based agency focused on soccer, representing many of the world’s top footballers.

   – Source: WebSearch “list of some of the top sports agencies”

10. Wasserman

    – Full-service sports marketing and talent management agency, active in endorsements, broadcast rights and social-media partnerships.

    – Source: WebSearch “list of some of the top sports agencies”

11. Assante Wealth Management

    – While primarily a financial-advisory firm, it also assists pro athletes with career and brand management, including sponsorship negotiations.

    – Source: WebSearch “list of some of the top sports agencies”

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PART 2: How to Find & Contact Athlete Agents for Social-Media Brand Deals